1. Greet Customers When They Walk in the Door In retail stores, it’s often the case that no one knows a shopper is there until she makes a purchase. As such, the clerk only greets the customer when she is leaving. Beacons turn that on its head by sharing a virtual greeting the moment the […]
This author has yet to write their bio.Meanwhile lets just say that we are proud admin contributed a whooping 47 entries.
Entries by admin
Beacon technology is for showcasing their properties, interacting with prospective buyers, automating the buying process and more. Let’s look at the possibilities: <strong>Broadcast property information</strong>: An easy way to do this is to install beacons on ‘For Sale’ signs so that a passersby can get information about the property that he or she is in […]
By Rimma Kats October 22, 2012 Many marketers are turning to various mediums to bolster their holiday marketing initiatives. However, QR codes will be the standout technology that will elevate those campaigns and take them to the next level. Brands such as Target and Tourneau are incorporating mobile bar codes into their holiday initiatives as […]
By Chantal Tode October 18, 2012 Kraft recently piloted an NFC program at select grocery stores, with results showing significantly higher engagement levels compared to QR codes. For the program, RFID chips that could be read by NFC-enabled smartphones were placed in signage on the shelves right in front of Kraft cheese and Nabisco cookie […]
By a MCD columnist October 12, 2012 By David Berkowitz At least 10 percent of consumers around the world use mobile social media, thanks to the growth of services such as Facebook and China’s QQ. Here is a sampling of opportunities to run mobile social programs that will become more important in the coming months. […]
By Tricia Carr October 12, 2012 Casa de Campo resort in La Romana, Dominican Republic, is letting readers of the October issue of Modern Luxury’s Manhattan magazine interact with its print advertisement via a QR code that encourages email signups with special offers. The QR code links to a mobile-optimized page that shows a brand […]