This author has yet to write their bio.Meanwhile lets just say that we are proud admin contributed a whooping 47 entries.
By Lauren Johnson October 10, 2012 Fueled by greater consumer confidence in mobile shopping, the number of users buying from their handsets will increase 50 percent in the next two years, according to a report from Juniper Research. Juniper Research’s “Mobile Payments for Digital and Physical Goods: Opportunity Analysis 2012 – 2017” report looks at […]
By Tricia Carr October 8, 2012 Luxury automakers are using digital channels to spread live model launch events to a larger audience, but those that hone in on peer-to-peer influences on social media and the brand lifestyle can better stand up to competitors. There needs to be a strategic balance between exclusive events and digital efforts […]
By Chantal Tode October 5, 2012 Specialty apparel retailer dressbarn has a new multichannel campaign to support National Breast Cancer Awareness Month that takes advantage of mobile to help drive donations and raise awareness. The Paint the Country Pink effort includes a mobile site where users can virtually swipe a paintbrush over their state to […]
By a MCD columnist October 5, 2012 By Michael Hemsey Call it what you will. Smartphone. Digital Swiss Army Knife. The device that brought us Siri. Whatever moniker it goes by, it is safe to say that today’s mobile devices including tablets are rapidly becoming our generation’s most ubiquitous technologies. The fact that 26 percent […]
By Chantal Tode October 3, 2012 QR codes are spurring consumers to take action with response rates that are higher than other direct marketing tactics, according to a new report from Nellymoser. The report, “Scan Response Rates in National Magazines,” found that readers of national magazines scan QR codes, Microsoft Tags, digital watermarks and other […]
By Lewis Howes September 19, 2012 For online marketers, success usually boils down to two simple things: traffic and conversions. But how does someone cut through all of the noise online to capture the prized attention and fans? One of the best, and often overlooked traffic sources online is LinkedIn. Yes, LinkedIn. The site is […]