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By David Fletcher, Thursday, September 27, 2012 Stop trying to sell homes and start building relationships If you own a dog and plan to buy, sell or lease a home anywhere near Charlotte, N.C. you are probably already working with or will soon be referred to Josie Mazzaferro, a second year Realtor for Allen […]
By Rimma Kats October 1, 2012 There is a continuous debate in the mobile industry on whether mobile applications or optimized sites are a better choice for marketers. Companies looking to invest in the space should first set a goal and have a clear understanding of their target consumer. Many industry experts believe that while […]
By Chantal Tode September 27, 2012 Given Starbucks’ significant success with its mobile payments application and the growing options for merchants to integrate payments into their own apps, when does it make sense for a merchant to offer a branded payments solution? Recently, companies such as LevelUp and Tabbedout have released SDKs that give merchants […]
By Lauren Johnson September 26, 2012 Kenneth Cole is targeting a group of younger consumers by placing shoppable QR codes on a line of totes with the goal of increasing last-minute voter registrations, as well as sales. Awearness, The Kenneth Cole Foundation has partnered with Rock the Vote on the initiative. Rock the Vote has […]
By a MCD columnist September 26, 2012 By Steve Nicholls There is a recurring list of misconceptions when it comes to the use of social media in business. These common mistakes often hinder an organization’s ability to maximize the use of social media while mitigating risk. Here are the top 10 most common mistakes that […]
By Rimma Kats August 31, 2012 Macy’s is encouraging consumers to shop the latest trends and products during its Labor Day sale through a new SMS initiative. The company sent out a timely and relevant message to its opted-in mobile database. The campaign is a great way to not only drive in-store traffic, but mobile […]