Entries by eric

Video takes the world by storm [video]

Published on August 19, 2013 by Brafton Editorial Hi, Ted Karczewski with this week’s Content & Coffee with Brafton. You’ve probably noticed that video is one of the fastest rising formats in content marketing. It seems like you can’t go online without coming across featured videos on social networks and search engines.   Companies are creating videos […]

All The Facts You Need to Know About Mobile Marketing

  Mobile Ad Spending To Surge 75%; Get The Stats in Ad Age’s Mobile Fact Pack Published: August 19, 2013 U.S. mobile ad spending this year will surge 75% to nearly $8 billion, with Google pocketing half of that, according toeMarketer estimates. Mobile ads will account for more than 50% of Facebook revenue by year end. Half the U.S. […]

Google advises marketers to get moving with mobile

Published on August 16, 2013 by Brafton Editorial Data shows that around 55 percent of companies now have mobile web presences that accommodate smartphone and tablet users. What might be confused for an impressive technological process is actually a response born out of necessity, considering that approximately 20 percent of brands’ online traffic comes from mobile devices. […]

Effective Twitter marketing shows brands the money

Published on August 19, 2013 by Brafton Editorial ​Whether companies use Twitter to engage audiences in real time or as a megaphone to reach the masses, posting powerful Tweets at the perfect time has been proven to generate revenue. Brafton reported that 85 percent of brands saw improved user engagement when they incorporated real-time marketing practices across their […]