Kraft NFC pilot delivers 12 times the engagement level of QR codes
By Chantal Tode
October 18, 2012
Kraft recently piloted…
Mobile planning for social integration
By a MCD columnist
October 12, 2012
By David Berkowitz
At…
Casa de Campo pushes e-newsletter signups via QR code
By Tricia Carr
October 12, 2012
Casa de Campo resort in…
Number of mobile shoppers expected to increase 50pc by 2014: study
By Lauren Johnson
October 10, 2012
Fueled by greater consumer…
How luxury automakers can find the right media mix for model reveals
By Tricia Carr
October 8, 2012
Luxury automakers are using…
Dressbarn leverages SMS, mobile Web to drive donations for breast cancer
By Chantal Tode
October 5, 2012
Specialty apparel retailer…