It’s a pretty sure bet that you have a cell phone. What about text messaging, do you use it? If you don’t, consider yourself in a very small minority. Nielsen Mobile surveys shows that by the second quarter of 2008, text messages had exceeded the number of cell phone calls by an impressive margin. And, if you think it’s all just teenagers who don’t buy or sell real estate, think again. The facts show that every age group up through 44 years old sent more text messages than they made cell phone voice calls. And it was close on the 45 to 54 group.
The plain truth is that text messaging is becoming a wildly popular way to exchange information. And, huge marketers and retailers are now doing text message marketing to bring in consumers. You can actually get a coupon text message and show it in a restaurant for a discount. That’s nice, but we’re not selling burgers you say. True, but we are in a service business that is very dependent on making contact with our prospects and clients.
And, we market high dollar products. If a burger sale justifies expenditures on SMS text message advertising, then why wouldn’t a home listing? The good news is that there are uses in our business for this medium, and they can cost as little as nothing, zero, free. How many people do you think drive by your listings every weekend? Do you use a brochure box? Is it empty every time you check it? Who took them, and what was their level of interest? Can you contact them again? How many wanted a brochure but didn’t find one in the empty box? What if:
- Every person who drove by and had an interest could have text messaged a code to get price and other information?
- You never have to fill a brochure box again, AND you get the information out when they want it?
- You never print brochures but you end up with the phone number of the person who asked for more information?
- You could text that person again if the price is reduced?