VBT Supports Breast Cancer Research

Realtor Mobile Marketing Company Uses Text Messaging and QR Codes to Support Breast Cancer Research


View By Text partners with real estate agents to support breast cancer awareness with customized pink mobile marketing yard sign riders.

(EATONTOWN, NJ) View By Text, one of the leading providers of text message marketing for the real estate industry, has announced plans to support the American Cancer Society’s Making Strides Against Breast Cancer, aka “Pink in the Streets,” with special pink real estate riders that incorporate the company’s popular text marketing platform.

Realtors across the nation are already using the View By Text Mobile Marketing riders. The riders are customized for a realtor’s specific listings with numbers and keywords that enable interested buyers to send a text message or scan a QR code to receive photos, price, and information about a home on their cell phone instantly – regardless of the time or day of the week. The interested buyer’s cell phone number is captured and sent to the real estate agent, creating an instant lead generation and follow up tool.  “This is the perfect example of turning a negative into a positive. Every street in the country has a home for sale.  Every street in the country has a family that has been affected by cancer.  Every listing in the country can be a billboard to raise awareness of this deadly disease,” said Paul Oster, partner.


View By Text will donate a portion of all proceeds to the American Cancer Society. Several key strategic partners have joined in the Campaign:

MetLife Home Loans

SunWest Financial

A special keyword, ‘strides’, is also listed on every single rider so that passersby who would like to donate to the American Cancer Society directly can do so instantly by sending a text message; text: strides to: 59925

For more information on the pink riders, please contact Joseph Taglia at 732-768-0066 or jtaglia@viewbytext.com

About View By Text:

Founded in 2009 by BetterQualified it parent company, View By Text has been at the forefront of mobile marketing technologies for the real estate industry. With close to 14,000 listing codes in 16 states being used by close to 2000 realtors, VBT’s applications help sell more real estate by giving consumers the latest technologies to enhance the buying experience. The View By Text mobile marketing platform satisfies the consumer’s desire to obtain information when and how they prefer, while still enabling Realtors to connect on a personal level through its lead capture system.