Entries by admin

Number of mobile shoppers expected to increase 50pc by 2014: study

By Lauren Johnson October 10, 2012 Fueled by greater consumer confidence in mobile shopping, the number of users buying from their handsets will increase 50 percent in the next two years, according to a report from Juniper Research. Juniper Research’s “Mobile Payments for Digital and Physical Goods: Opportunity Analysis 2012 – 2017” report looks at […]

How luxury automakers can find the right media mix for model reveals

By Tricia Carr October 8, 2012 Luxury automakers are using digital channels to spread live model launch events to a larger audience, but those that hone in on peer-to-peer influences on social media and the brand lifestyle can better stand up to competitors. There needs to be a strategic balance between exclusive events and digital efforts […]

Dressbarn leverages SMS, mobile Web to drive donations for breast cancer

By Chantal Tode October 5, 2012 Specialty apparel retailer dressbarn has a new multichannel campaign to support National Breast Cancer Awareness Month that takes advantage of mobile to help drive donations and raise awareness. The Paint the Country Pink effort includes a mobile site where users can virtually swipe a paintbrush over their state to […]

Loyalty programs must go mobile

By a MCD columnist October 5, 2012 By Michael Hemsey Call it what you will. Smartphone. Digital Swiss Army Knife. The device that brought us Siri. Whatever moniker it goes by, it is safe to say that today’s mobile devices including tablets are rapidly becoming our generation’s most ubiquitous technologies. The fact that 26 percent […]

QR codes beat out direct mail in driving response: report

By Chantal Tode October 3, 2012 QR codes are spurring consumers to take action with response rates that are higher than other direct marketing tactics, according to a new report from Nellymoser. The report, “Scan Response Rates in National Magazines,” found that readers of national magazines scan QR codes, Microsoft Tags, digital watermarks and other […]