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SMS is no doubt one of the best mediums that marketers can use to drive in-store foot traffic, as well as keep an ongoing dialogue with consumers. What is great about the channel is that marketers are not only reaching consumers with smartphones, but feature phones as well. When used correctly, SMS can become the […]
By a MCD columnist August 27, 2012 By Darren Daws A report has found that 86 percent of businesses were not aware of the high response rates of SMS and, similarly, 75 percent of businesses did not know that 97.5 percent of all text messages are usually read within five seconds. Interestingly, though, the report […]
By Rimma Kats August 13, 2012 SMS is arguably the best medium marketers can use to reach a vast audience. However, companies need to define a clear call-to-action and offer relevant content in order to drive user engagement and opt-ins. Marketers are continually looking at different mediums to further engage with consumers and increase sales. […]
By Lauren Johnson August 3, 2012 Pizza chain Papa Murphy’s is extending its SMS program to approximately 550 franchises in the United States, some of which are seeing mobile coupon redemption rates as high as 18 percent. Papa Murphy’s initially began testing SMS marketing in September 2010 with a test pilot program in Kansas City. […]
By Rimma Kats August 1, 2012 Last week’s announcement that JCPenney will replace its cash registers with mobile checkout devices by 2013 is further proof that the growing medium will change the shopping experience for the better. By ditching traditional checkouts and replacing them with mobile checkout devices, retailers can not only create a more […]
Monday, July 9th, 2012 | Posted by TheNicheReport magazine (Source NAR) The share of home sellers who sold their home without the assistance of a real estate agent was 10 percent. Forty percent of those sellers knew the buyer prior to home purchase. The primary reason that sellers choose to sell their home without the […]