Entries by admin

Is Starbucks’ approach to mobile payments right for all merchants?

By Chantal Tode September 27, 2012 Given Starbucks’ significant success with its mobile payments application and the growing options for merchants to integrate payments into their own apps, when does it make sense for a merchant to offer a branded payments solution? Recently, companies such as LevelUp and Tabbedout have released SDKs that give merchants […]

Kenneth Cole ties limited-edition product launch with QR codes to drive voter registrations

By Lauren Johnson September 26, 2012 Kenneth Cole is targeting a group of younger consumers by placing shoppable QR codes on a line of totes with the goal of increasing last-minute voter registrations, as well as sales. Awearness, The Kenneth Cole Foundation has partnered with Rock the Vote on the initiative. Rock the Vote has […]