This author has yet to write their bio.Meanwhile lets just say that we are proud admin contributed a whooping 47 entries.
By Lauren Johnson June 27, 2012 Retailer Express is putting mobile in the center of its direct mail strategy with an initiative that lets consumers shop featured looks using QR codes and SMS. The mailers are being used as part of a campaign running through June 29 that promotes Express’ line of denim. Express has used mobile […]
June 8th, 2012 Posted by TheNicheReport magazine (TheNicheReport) — Most realtors don’t have the time or expertise to delve into the world of social media marketing. Tweet what? What do you mean, pin it? Realtors spend most of their time out on the field, showing properties or submerge in the mountain of paperwork involved with […]
By Rimma Kats May 31, 2012 Beverage giant Coca-Cola is placing QR codes on its packaging to further connect with new and existing customers on a much deeper level. The company partnered with ScanLife on the mobile initiative. By using mobile bar codes, Coca-Cola is strengthening its position in the mobile space and further engaging […]
By Gary Elphick May 25, 2012 No, this is not just another rambling piece about why QR codes do not work. Ninety percent of you reading this will be mobile marketers, advertisers or enthusiasts, so I do not need to teach you to suck eggs telling you how QR codes help connect the physical and […]
By Chantal Tode Mastercard’s digital wallet will enable mobile payments via NFC MasterCard is the latest company to throw its hat into the ring for digital payments with a new suite of services intended to simplify the use of making purchases on smartphones. PayPass Wallet Services brings MasterCard’s PayPass in-store contactless payment brand […]
By Rachel Lamb May 2, 2012 Celebrity Cruises is beefing up its database via SMS and QR codes in print advertisements that offer chances to sign up for weekly emails, talk to a representative and enter a sweepstakes. Taking up real estate in magazines including American Express Publishing’s Departures, Celebrity is looking to target a highly-affluent database. […]